BMA Lantern Award
At its annual gala in November 2010, the Business Marketing Association (BMA) of Houston awarded PULSE a BMA Lantern Award for online communications, recognizing the premiere webcast of the PULSE Insights & Solutions eForum. PULSE debuted this new format for professional development live on the Internet in April 2010.
The eForum was comprised of a panel discussion and case studies from PULSE financial institution participants. The panel of experts, moderated by PULSE Senior Vice President Steve Sievert, candidly addressed such industry topics as reward programs, social media and debit performance management. The case studies featured two of our financial institution participants, who shared their debit programs’ unique experiences and successes. Throughout the event, the panel took questions from webcast participants across the country.
BMA Houston created the Lantern Awards of Texas more than two decades ago to highlight top-quality creative and strategic business-to-business communications.